The atelier
Production first.
Market second.
ORAA exists so a Banaras pit loom and a Kanchi korvai house can sell at the same table — without a stockist rewriting the price.
The house
ORAA is a market of floors.
We do not mill generic catalogues. We contract weaving clusters, list pieces with days-on-loom and GI origin, and dispatch from the unit that made them. Retail buyers shop the same floor as boutique owners — the rate changes with quantity, not with a middle label.
How it is made
Four stages. One origin.
From dye-yard to finishing table — the path every ORAA listing takes before it is packed for you.
-
01Yarn & dye
Silk is wound and dyed in the cluster — ikat tied before the colour, Banarasi and Kanjivaram dyed as warp. The lot number stays with the piece.
Colour born in the yard -
02The loom
Pit looms and frame looms. Kadhua motifs thrown independently. Korvai borders locked with three shuttles. Days on loom are printed on the ORAA tag — not invented in a studio.
Handloom, timed -
03Check & finish
Every saree is hand-examined for broken zari, join, and fall. Then it is folded on the finishing table — the same table you see in the listing photographs.
100% hand inspection -
04Market & dispatch
Listed on ORAA under the cluster’s name. Packed at the unit. Shipped PAN-India. Boutique orders leave in dozens; a single drape leaves in the same kraft.
From the floor, not a godown
Clusters
The floors on this market.
Wholesale
Boutique rates. Production MOQ.
Retailers, designers and wedding houses can buy by the dozen from the same clusters. Start small. Repeat the dye lot. We pack counter-ready, with blouse pieces and care cards.
- Start from 6 pieces of a weave
- Repeatable lots on Banarasi, Kanjivaram, Tussar
- Factory-direct slabs below the market ticket
Atelier desk
Ask for the loom list
Share the house name, city, weaves you keep, and a monthly volume. A coordinator replies with cluster availability and slab rates. This form does not post to a server — send the note on WhatsApp or mail after you write it.
atelier@oraa.in · +91 90000 01111